Chevrolet dealer group agency moving from Troy to Detroit

Posted on November 27, 2012

Another advertising agency is relocating to downtown Detroit.

This time, it’s Agency 720, which is leaving a 6,000-foot space in Troy for a 19th-floor office in One Detroit Center that’s just shy of 10,000 square feet with an option for more, it said in a statement.

The move, scheduled for Dec. 3, will bring 31 employees to Detroit. Its current location is the office building at 900 Tower Drive in Troy.

The company, created in 2011, handles advertising for Chevrolet dealer groups.

The agency is owned by New York City-based Omnicom Group and also has regional offices in New York, Atlanta, Chicago, Dallas and Los Angeles.

The move is being billed as part of the firm’s effort to diversify its client roster while also allowing it to be closer to Chevrolet and its sister agencies.

Agency 720 does its Chevy work with Commonwealth, the agency of record for Chevy’s marketing. Its office is nearby at the Francis Palms Building on Woodward Avenue.

“This is a great way for us to stay in close touch with our client as well as forge new business throughout the region,” Agency 720 President and CEO Harold Kobakof said in a statement.

Other ad agencies to take downtown space in recent years include Skidmore Studio, Fallon Worldwide andBig Fuel.

Commonwealth is a 50-50 joint venture started this year between the Detroit office of San Francisco-basedGoodby, Silverstein & Partners, which originally took the Francis Palms space in 2010, andInterpublic Group-owned McCann Erickson‘s Birmingham location.

Bill Shea, Crains Detroit